What is Brand Awareness? Brand awareness is the process by which businesses of all sizes cultivate recognition their products and services. Companies cultivate brand awareness through messaging, design, social media, ads, and more. Brand awareness is a hot buzzword and has inspired countless books, including Sticky Branding , Brand Thinking , The Brand Gap , and Archetypes in Branding , among many others. And indeed executing successful branding and brand awareness strategies is complex enough to justify multiple books. But if we’re talking narrowly about What is brand awareness , let’s not overthink it: It’s awareness of a brand. That’s it. Knowing that a brand exists, and hopefully having some idea about what that brand does. Now, that doesn’t mean brand awareness is easy. As far as buzzword-y definitions, though, there are trickier ones. The Difference Between Brand Awareness and Brand Identity Alright, so brand awareness ...
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