How do I start a clothing line and make it known online?
The question has two parts, One is “How to start a clothing line” and second is “Make it known online”.
For“Make it known online”,I would divide it in below 5 points
- Perceived value
- Personalized Shopping Experience
- Honest, Openness & Realness
- Fashion Supply Management
- Involving their customers - Crowd-sourcing
1.Perceived value
- Photo shoot Operations
- Stills studio
- Video Production
- Model Casting
- Photo-editing
- Copy-writing
- Be good at communicating visually with your customers
- Using of videos as medium of visual communication in Fashion Retail
- Pay attention to the product's packaging
- Use product descriptions to give a character to your product
- Avoid selling on your homepage
- Tell a story with your 'about' page
- Always be new (add new products)
2. Personalized Shopping Experience
- Know your customers
- Sell a Look not just a piece
- Make it easy for them to buy right fitting & size
- Use cookies for a personalized shopping experience
- Invite customers to be part of a community (like membership, credit card details, Wishlist etc)
- Personalized Email Marketing but not SPAM
- Use Pop-up sign-up form for News Letters
3. Honest, Openness & Realness
- No Fake Reviews
- Stay Real (pictures of your customers on social media)
- Be Open with your customers
- Send out a clear message
- Put your own brand first
- Give Incentives to customers like referral programs or Share on Social Media
4. Fashion Supply Management
- Participate in Trade Shows
- Work with other Fashion Designers to increase creativity and diversity
- Importing Fashion clothing
- Explore ETSY for vendors and design inspirations
- Avoid selling non-exclusive products as far as possible
- If you're trying to create a brand, make sure you have a clause of exclusivity with your vendors so that what' you're selling is exclusive to your store.
- Keep the first buy small
- Direct feedback like Voice of Customer Surveys
- Your products should seem to belong to the single company
- Post out of stock products
- Never let the inventory size exceed your ability to present it on your store
- Use discounts strategically
- Be selective with what you want to sell
5. Crowd Sourcing & Fashion Retail
- Expand the role your customer-care team
- Hire people from your customer demographic & psycho-graphic
- Be the style maker with fashion blogging
- Show behind the scenes in your blog
- Tell them what issues you face as a retailer, ask for help from customers
- Share interesting interaction between your employees and customers as stories
- Reach out to other bloggers. Go an extra-mile - Name an item after blogger and award them with a gift.
- Run contests for bloggers.
- Drive traffic from news trends on celebrity dressing
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