How do I start a clothing line and make it known online?

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The question has two parts, One is “How to start a clothing line” and second is “Make it known online”.
 
For“Make it known online”,I would divide it in below 5 points
  1. Perceived value
  2. Personalized Shopping Experience
  3. Honest, Openness & Realness
  4. Fashion Supply Management
  5. Involving their customers - Crowd-sourcing

1.Perceived value
  • Photo shoot Operations
  • Stills studio
  • Video Production
  • Model Casting
  • Photo-editing
  • Copy-writing
  • Be good at communicating visually with your customers
  • Using of videos as medium of visual communication in Fashion Retail
  • Pay attention to the product's packaging
  • Use product descriptions to give a character to your product
  • Avoid selling on your homepage
  • Tell a story with your 'about' page
  • Always be new (add new products)

2. Personalized Shopping Experience
  • Know your customers
  • Sell a Look not just a piece
  • Make it easy for them to buy right fitting & size
  • Use cookies for a personalized shopping experience
  • Invite customers to be part of a community (like membership, credit card details, Wishlist etc)
  • Personalized Email Marketing but not SPAM
  • Use Pop-up sign-up form for News Letters

3. Honest, Openness & Realness
  • No Fake Reviews
  • Stay Real (pictures of your customers on social media)
  • Be Open with your customers
  • Send out a clear message
  • Put your own brand first
  • Give Incentives to customers like referral programs or Share on Social Media

4. Fashion Supply Management
  • Participate in Trade Shows
  • Work with other Fashion Designers to increase creativity and diversity
  • Importing Fashion clothing
  • Explore ETSY for vendors and design inspirations
  • Avoid selling non-exclusive products as far as possible
  • If you're trying to create a brand, make sure you have a clause of exclusivity with your vendors so that what' you're selling is exclusive to your store.
  • Keep the first buy small
  • Direct feedback like Voice of Customer Surveys
  • Your products should seem to belong to the single company
  • Post out of stock products
  • Never let the inventory size exceed your ability to present it on your store
  • Use discounts strategically
  • Be selective with what you want to sell

5. Crowd Sourcing & Fashion Retail
  • Expand the role your customer-care team
  • Hire people from your customer demographic & psycho-graphic
  • Be the style maker with fashion blogging
  • Show behind the scenes in your blog
  • Tell them what issues you face as a retailer, ask for help from customers
  • Share interesting interaction between your employees and customers as stories
  • Reach out to other bloggers. Go an extra-mile - Name an item after blogger and award them with a gift.
  • Run contests for bloggers.
  • Drive traffic from news trends on celebrity dressing

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