What are some creative ways to market a clothing line?

There are several ways:

Give One Get One

Turn in a clothing item in good shape and get one from the new clothing line to replace it. The clothes that are turned in are then distributed to people in need through some partner non-profit. Make sure to have press releases and gather as much earned media as possible. If you can partner with a large non-profit you'll probably have better results.

Bonus points on this one if you can capture enough information to hold an ongoing dialog with the people who turned in clothing. The goal isn't to just replace one of their items, it is to turn them into brand ambassadors and get them to start purchasing additional items, telling everyone they know, and getting the other people to purchase additional items. Always go for the next sale. If you can only sell to a person one time you will severely limit your overall potential.

Dress Yourself App

Users can take a selfie, then "dress yourself" using the new clothing line. This is basically a digital "paper doll" that features all of your designs. After users dress themselves they can share the picture on social media and make purchases. You not only get exposure from the sharing, you can also gain feedback on what designs people are interacting with the most which can help with determining new designs.

Building on this one you could also have a "dress yourself" contest and award the person who gets the most interaction with clothing from the new line.

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