How Do You Measure Brand Awareness And Brand Identity?

There’s a reason people talk about “building” a brand instead of “making” a brand. A proper brand strategy takes time, patience, and lots of work to execute. But you’ll be able to generate brand awareness over time by following the tips that we’ve gone over. So remember:
 

Identify what makes you different

You go head-to-head with your competition on price, search visibility, ad space, and so on. So if possible, don’t go head-to-head on brand awareness. Instead, find something that makes your business unique and make that the cornerstone of your brand strategy.
 

Be consistent with branding across channels

It’s important to capitalize on every chance you have to raise your brand popualrity. So make sure that no matter where you reach that audience — social, newsletter, website, etc. — your message is consistent. That way, each time they engage with you, it’ll reinforce what you’re all about.
 

Be positive

There are so many reason that people might not buy from you. Don’t let negativity be one of them. Build positivity into your brand strategy to increase the chances that people feel good about you, your products, and your store.
 

Have an “Our Story” page

The Our Story page is prime real estate for brand awareness. There is more space and more flexibility that those little slices of space that you have on social media.
 

Use your logo, brand name, and URL to strengthen your brand identity

You can reinforce brand awareness every time someone mentions your brand, punches in your URL, or see your logo. These are all part of your brand, so take advantage!