How to prepare to start a fashion business-Step 1

Decisions

As with any new business, preparation is key + as the fashion industry is particularly difficult to succeed in, you'll want to make sure you've got a solid strategy from the start. Here's some tips for what to consider + decide upon before you start your business, so that you can plan accordingly; 
 

• You need to ask yourself what type of business you want to create, for instance, will you sell online direct to the public, or will you wholesale to boutiques? Are your products high end designer fashion, do they serve a specific need or purpose, or do you want to appeal to the masses?

• There's lots of different ways to start a business + you need to pick one that will work for both your business aims + situation. For instance, if your fashion brand is a side business + you'll still be working at another job, you'll need to choose an approach that is suitable for someone with a limited amount of time. Therefore, your range is likely to be much smaller + take longer to produce than someone who is committing to the business full time. 

• When you've got an idea about what you want to achieve, you'll need to consider your target customer - one of the most important things when setting up a business. 

  step 2